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Green is the New Pink

John and Jade with Jane Goodall_low












Jade Gray and John O’Loghlen with environmentalist and personal hero Jane Goodall

Our Green Dream

Inspired by the clothing brand (and pioneer activist corporation) Patagonia, Gung Ho! founders Jade Gray and John O’Loghlen wanted to build a different kind of company, a sustainable company that doesn’t just exist for profit, but takes responsibility for its people and its impact on the planet as well.

In pursuit of our “green dream”, we partnered an international environmental consultancy to help design our roadmap. We then hired a full-time Environmental Manager and built our own Green Team.

After implementing our waste classification program and recycling our paper, plastic, metal and glass, we have managed to reduce our waste by 50.6% in 2014. We also switched to 100% recycled paper for menus and pizza boxes, saving an estimated 374 trees that year. And we also began publishing an annual GRI report, one of the first China-based SME’s to do so.

There are many challenges to maintaining a consistent effort to become a truly sustainable company, but it’s a dream that lies at the core of Gung Ho! Pizza.

Sustainable Business

Triple Bottom Line Defined by the United Nations, sustainable development is a model that “meets the needs of the present world without compromising the ability of the future generations to meet their own”. A sustainable model measures its success as a business not just by profit, but also through its impact on people (our team, our customers, our suppliers and the surrounding community), and its impact on the planet’s environment.

This is more commonly known as the 3 P’s (representing People, Planet and Profits), or as the “triple bottom line”.

Sustainable Design

Sustainable design is a passion of ours. Wherever possible, we’ve utilized sustainable materials, like brick made from recycled mining waste, and particle board made from discarded wheat straw.
Our in-store dining spaces were designed by Beijing-based COROMODO, a Colombian design team responsible for some of Beijing’s hottest and most innovative food & beverage spaces.

We’re China’s only B Corp-certified restaurant group!


We’re pretty stoked to be B Corp-certified since 2016, one of 2500+ in the world! That means that we’ve been recognised as a company that meets rigorous standards of social and environmental performance, public transparency and legal accountability, and are using the power of business to resolve pressing issues such as climate change and gender discrimination and build strong local communities and great places to work.
Gung Ho! Pizza is the 3rd company to become a Certified B Corporation in China and the only restaurant group in the mainland to be certified to date.

What is a B Corp?

What Fair Trade certification is to coffee or LEED to sustainable architecture, B Corps is to for-profit-enterprises who operate in a sustainable and ethical way, leading the global movement of people using business as a force for good. To learn more, please visit BCorp’s official website!

Well Known B Corps

Other Certified B Corporations include: Etsy, Patagonia, Ben & Jerry’s, Kickstarter, Warby Parker, Kleen Kanteen and Danone USA!


Our Green Team

Gung Ho Green Team at the Wall

Our ‘Green Team’ is made up of people from all stores and all departments and forms the backbone of our environmental department. The Green Team is tasked with raising awareness of environmental issues in the company as well as carrying out our Green Action plan.


We Impact is a team of creative engagement specialists dedicated to the development and promotion of Sustainable Lifestyles through knowledge, culture, and business. Gung Ho! Pizza contracted them to consult on our Green Action Plan. Their vision is a world where sustainable living is a simple fact of life for everyone.

Green Materials, Green Party

Our Journey to Date…

We’re updating this section with more information. In the meantime, do check out the timeline below! For more information, please reach out to

Our Green Action Timeline


  • Inspired by sustainable business pioneers Patagonia, John & Jade commit to applying the 3P’s philosophy to their new startup.


  • Gung Ho! Pizza is born.


  • Gung Ho! Bros develop Golden Bird Foundation and Peking Pups (animal welfare & education).


  • Gung Ho! Pizza contracts green business specialists “We Impact” to help develop a sustainable business plan.


  • Laura Xiao joins Gung Ho! as our Environmental Manager and the ‘Green Team’ is formed.


  • We Impact audits Gung Ho’s environmental impact and the Green Team implements a company-wide environmental awareness program.


  • The Gung Ho! Green Team confirms it’s environmental vision, goals and action plan.


  • Begin sorting and recycling rubbish, reducing overall waste by 23.1%.


  • Gung Ho trials menus printed on 100% recycled paper.


  • Gung Ho publically launches it’s Green Action plan.


  • The second phase of our waste reduction campaign closes the loop on 50.6% of our waste.


  • Gung Ho begins using recycled pizza boxes.


  • Gung Ho! Pizza publishes it’s first certified GRI report, one of the first SME’s in China to do so.


  • Completed sustainable restaurant renovation at our Sanlitun store.


  • Completed sustainable restaurant renovation at our Lido flagship store.
  • Gung Ho! Pizza publishes it’s second annual GRI report.
  • In co-operation with Patagonia and One Percent for the Planet began planning a Beijing Earth Day Festival, which ultimately did not happen


  • Undertook and published a company-wide gender diversity audit.


  • Gung Ho! Pizza publishes it’s third annual GRI report.
  • In co-operation with Patagonia and One Percent for the Planet successfully organized and managed the first Beijing Earth Day Festival


  • Planted a rooftop garden at our Lido HQ.


  • Successfully became an accredited B Corporation

2017- 2018

  • We launched a series of BCorp Movers Meetup events at our Sanlitun store for Beijing’s conscious community
  • We took our Great Wall clean-up hike to the next level thanks to the support of our new official partner, Patagonia
  • We introduced Meatless Mondays and launched our very own house-made, Earth-friendly vegan cheese pizza (that has been making waves in town!)
  • Our boss Jade got invited by Tsinghua and Beida University to lecture in the business / social entrepreneurship courses
  • We got rid of all our plastic straws and replaced them with reusable metal ones
  • We officially became key members of Goal Blue‘s iCare sustainable network
  • We launched our “Empty Plate Campaign” to encourage customers to minimise food waste