V is for… Victory?
Every month we have a monthly meeting, and after the meeting we round up all of our middle and senior managers for training. Of course, we’re Gung Ho! Pizza so this training is never boring. We’ve had accomplished industry peeps, inspirational charity founders, once we even had the wife of China’s most famous ambassador come and talk about her life in revolutionary China for an hour!
This time we had quite possibly the least boring man in the world come and present. I don’t think there’s anyone in Beijing right now who doesn’t know this guy – he’s definitely been one of our marketing heroes for a long time!
Dominic Johnson-Hill, founder of Plastered 8 t-shirts and spiritual Godfather of Nanluoguxiang, unwilling (well, pretty willing) TV celebrity and out-of-the-box branding genius talk for over an hour about (among other things):
- His accidental arrival in China
- The sudden birth of his t-shirt brand
- His stance on the monarchy (hint: against)
- His ongoing stewardship of a hutong
- His meteoric rise rise to Asian celebrity (geographically, not ethnically)
And most of all his subversive and wildly creative take on brand marketing.
TL;DR? If Dom’s giving a presentation somewhere near you, go. Thanks Dom!
Check out Plastered 8 T-Shirts here!