When Gung Ho! Co-founder Jade Gray was 10 years old, his father gave him a present that was to change his outlook on the world, a book about Greenpeace’s efforts to protect the Antarctic. A pretty heavy gift, in every sense of the word. The stunning images of graceful blue whales, translucent glaciers, and sure, cute penguins impressed upon him the beauty of the planet – and it’s fragility.
Fast forward to 2013 and a grown-up Jade, who along with co-founder John, new Green manager Laura and the rest of the Gung Ho! team, fulfilled a lot of those childhood dreams.
From Gung Ho! Pizza taking its first steps towards sustainability, to creating a plan and a Green Team to implement it, and meeting both his childhood idol environmental icon Jane Goodall (see above) as well as corporate responsibility pioneer and creator of 1% for the Plant, Patagonia founder Yvon Chouinard (and following in his footsteps)… that kid has come a long way.
Celebrate a year of Gung Ho’s Green Program with us this Earth Day, as we retrace our steps over the past 12 months.
April 22 is International Earth Day and Gung Ho! Pizza is discounting all vegetarian products by 50% all day long! 30% of the Earth’s land mass is used for animal grazing, and 70% of our grain production goes to animal feed, and the livestoke themselves contribute to over half of Greenhouse Gas emissions.
The Green Dream Team
In August 2012, we approached sustainability experts We Impact to help us put together an ambitious yet achievable plan. The first step was to hire Laura Xiao to be a full-time environmental manager. The next was to create a Green Team, made up of 6 volunteers from all levels and departments who would represent the face (and arms and legs) of our Green Sustainability Program. The Green Team not only takes the sustainability message to every corner of the company, they’re also responsible for training and implementing programs everywhere from the boardroom to the frontline.
And when they’re not actively pushing the Green Dream, they’re offsite cleaning up the Great Wall, or checking out environmental sites like Beijing’s municipal trash recycling plant.
Go! Green! Go!
The Triple Bottom Line
To measure the progress of our sustainability push, Gung Ho! uses the Triple Bottom Line concept, which doesn’t just look at a company’s profitability, but also it’s impact on people and the environment.
The Triple Bottom Line epitomizes the concept of sustainable development:
“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”